These principles guide every decision we make. They keep us true to our purpose: building a successful business that creates the greatest possible impact.
Radical Transparency
To show the workings to provide clarity about how 50% is calculated and distributed.
Maximise Profitability
Maximise profitability to maximise impact. Every extra pound helps more hounds. Every cost must have a reason.
Compassion
Not just the head, but the heart is required. Every decision should reflect the reason this business exists: to help.
Sustainability
This is a business, and it should be run as one. Long-term success creates long-term impact. The longer we endure, the more hounds we can help.
Simplicity.
Keep things simple. Simplicity brings clarity, efficiency and focus, leaving more time and resources for what really matters.