50% given
Half of our profits support hounds. Here’s exactly what that means.
What’s in a number?
For me, 50% just felt right. No clever marketing, just a good, chunky number.
But a number like that raises a fair question: how is it calculated? I wanted one that could be trusted, so we show our workings. Transparency is critical. Trust is our greatest currency.
- Ross Burgess
How the 50% works
After costs
The 50% is taken from profit, after normal operating costs.
A natural mix
It goes out as a mix of pre-tax gifts to charities and post-tax donations to others who need support.
Reported every month
We report from month one, here on the blog and on social media.
Why a business, not a charity
I chose to build a business. Not a charity, not a not-for-profit. They’re fine, but businesses pay tax, employ people and support families.
And not everyone who needs support is a registered charity. That needs to be recognised, and supported.
— Ross Burgess
Latest from the hounds
Every bag helps.